You will create an Industrial Marketing Report for a B2B brand of your choice that doesn’t serve B2C markets. The plan, that must be customer centered and based on an omnichannel approach, must include:
1. Introduction (already delivered in T1.1)
Select a pure B2B company / brand (one that does not serve the B2C markets) of your choice for building an industrial marketing plan. You need to provide at least the following information:
Your submission must meet the following formatting requirements:
• Font size 12
• Number of words: 2000
All refencing and citations require Harvard referencing style.
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